Set-Jetting: Visit Your Favorite Film Locations

Have you ever watched a movie or TV show and thought, I’d love to visit that place!?

Welcome to the world of set-jetting - a growing travel trend that combines wanderlust with a love for pop culture. Set-jetting is all about visiting the real-life locations that serve as backdrops for iconic films and series. It’s a way to step into the stories you love and experience their magic firsthand.

Whether you’re a fan of epic fantasy worlds, romantic cityscapes or thrilling action sequences, there’s a destination out there waiting for you. Let’s dive into what makes set-jetting so appealing and explore some must-visit locations for travelers who want to bring their screen dreams to life.

Why Set-Jetting?

Set-jetting allows travelers to connect with their favorite movies and TV shows in a deeply personal way. It’s not just about seeing a place, it’s about living the moments that inspired you. Set-jetting has become so popular because of a several reasons.

Fans often feel a strong attachment and emotional connection to the stories and characters they've followed on screen. Visiting these locations can evoke powerful emotions and a sense of belonging.

Unlike traditional tourist spots, filming locations offer a unique narrative. Walking through the Shire in New Zealand or standing on the steps of the Joker stairs in New York is a memorable experience that stands apart.

Many films highlight the beauty and culture of a place. Set-jetting provides an opportunity for cultural discovery, an opportunity to delve deeper into the destination’s history, food, and traditions.

Famous Set-Jetting Destinations

Film and television have a unique way of bringing places to life, turning them into characters as important as the people in the stories. Below, we take a deeper dive into some iconic destinations that have become magnets for set-jetters eager to relive their favorite on-screen moments.

• Dubrovnik, Croatia (Game of Thrones) - Dubrovnik’s stunning medieval architecture and coastal charm made it the perfect stand-in for King’s Landing, the capital of Westeros in Game of Thrones. Walking through its ancient city walls, you’ll recognize spots like the Jesuit Staircase, where Cersei’s infamous “Walk of Atonement” took place, and Fort Lovrijenac, which served as the Red Keep. Guided tours allow fans to hear behind-the-scenes stories while exploring the narrow, cobbled streets that bring the series to life. The breathtaking views of the Adriatic Sea add a magical touch, making Dubrovnik a dream destination for history buffs and fantasy lovers alike.

• Matamata, New Zealand (The Lord of the Rings and The Hobbit) - Middle-earth isn’t just a figment of J.R.R. Tolkien’s imagination - it’s a real place you can visit in Matamata, New Zealand. The Hobbiton movie set, originally created for The Lord of the Rings trilogy and preserved for The Hobbit films, immerses fans in the Shire’s peaceful ambiance. Visitors can wander past charming hobbit holes, peek inside Bilbo’s iconic Bag End, and sip ale at the Green Dragon Inn. The lush, rolling hills of Waikato surrounding Hobbiton are just as captivating as they appeared on screen, providing an otherworldly escape for travelers.

• Skopelos, Greece (Mamma Mia!) - Fans of Mamma Mia! can dance, jive, and feel alive on the gorgeous Greek island of Skopelos. This idyllic destination served as the backdrop for much of the movie, with its crystal-clear waters, whitewashed buildings, and charming cobblestone streets embodying the spirit of a Greek island getaway. One of the must-visit spots is Agios Ioannis Chapel, perched high on a hill where the film’s iconic wedding scene was shot. Beyond the filming locations, Skopelos offers plenty of opportunities to soak up the Mediterranean sun and indulge in local delicacies, making it an irresistible destination for fans and beach lovers alike.

• Paris, France (Emily in Paris) - Paris has always been a city of cinematic allure, and Netflix’s Emily in Paris brought its chic streets and postcard-perfect scenery to a new generation of fans. Stroll along the Seine, visit the iconic Pont Alexandre III bridge, or sip coffee at Café de Flore, one of the show’s recognizable locations. Fans can also wander through Place de l’Estrapade, where Emily’s apartment is located, and explore the elegant Palais Garnier, which features prominently in the series. Paris doesn’t just set the stage for Emily in Paris—it invites visitors to step into their own Parisian daydream, blending sophistication with everyday charm.

• Reykjavik, Iceland (Interstellar and Game of Thrones) - Iceland’s otherworldly landscapes have made it a go-to destination for filmmakers seeking dramatic and surreal backdrops. In Interstellar, the rugged glaciers and lava fields of Iceland stood in for alien worlds, while Game of Thrones used its icy terrain for scenes Beyond the Wall. Þingvellir National Park, a UNESCO World Heritage Site, offers not only stunning views but also historical significance, being the site of Iceland’s first parliament. The black sand beaches of Vík, with their haunting basalt columns, have become icons in their own right. Whether you’re chasing cinematic landscapes or the natural beauty of Iceland, Reykjavik offers the perfect base for adventure.

• New York City, USA (Friends, Sex and the City, The Joker) - Few cities are as instantly recognizable on screen as New York City. Fans of Friends can visit the apartment building in Greenwich Village, while devotees of Sex and the City often stop by Carrie Bradshaw’s brownstone on Perry Street. For those seeking a darker cinematic connection, the staircase in the Bronx, immortalized by Joaquin Phoenix in The Joker, has become a must-see for set-jetters. Beyond these highlights, the city is brimming with film locations, from Central Park’s frequent appearances to the iconic Empire State Building featured in King Kong. A trip to NYC is like walking through the pages of cinematic history.

• Other locations to explore - Set-jetting isn’t limited to these destinations! The Italian countryside featured in Call Me by Your Name, the bustling markets of Marrakech from Aladdin or the Scottish Highlands seen in Outlander are just a few more examples of how TV and film inspire global travel. Wherever your favorite story is set, there’s an adventure waiting to transport you into the heart of the narrative.
  
  

Tips for Set-Jetting

Embarking on a set-jetting adventure is a unique way to travel, combining your love for films or TV shows with the thrill of discovering new places. While set-jetting promises an exciting journey into the worlds of beloved films and series, the reality of visiting these iconic locations can sometimes differ from the magic portrayed on screen. To make the most of your journey, consider these practical tips:

1. Do Your Research

Before setting out, delve into resources like fan guides, blogs, online forums or official tours dedicated to your favorite productions. Knowing the exact filming locations and their significance in the story can enrich your visit. Some destinations even offer detailed behind-the-scenes information, giving you a deeper understanding of how certain scenes were created. Don't miss to cross-check filming locations with real-world maps and travel guides to ensure accessibility and save time.

2. Time Your Visit Wisely

Popular filming spots can get crowded, especially during peak tourist seasons or holidays. For example, the Hobbiton set in Matamata, New Zealand, sees thousands of visitors every year, which can make the experience feel less like a tranquil journey through the Shire and more like a group tour. Dubrovnik has also faced issues with over-tourism, with the influx of Game of Thrones fans sometimes overwhelming the small historic city. This growing popularity has even led some locations, like Skellig Michael in Ireland (Star Wars: The Force Awakens), to restrict visitor access to preserve the environment and historical integrity.

Therefore, for a more personal experience, try visiting during off-peak hours or shoulder seasons.For example, an early morning stroll through Dubrovnik’s Old Town can provide a quieter glimpse into Game of Thrones’ King’s Landing without the midday crowds. If you’re heading to seasonal spots like the lavender fields in Provence or snowy Icelandic landscapes, align your visit with the time of year when they’re at their most picturesque. The lavender fields of Provence are lovely only during late summer, while visiting in April might offer a very different, albeit still beautiful, landscape. Likewise, Iceland’s icy landscapes from Game of Thrones look significantly different in summer when much of the snow has melted.

3. Plan for Logistical Challenges

Not all film locations are easy to access. Some, like the Agios Ioannis Chapel in Skopelos from Mamma Mia!, require steep climbs or off-the-beaten-path travel. Others, like remote desert filming spots in Morocco, may lack the convenience of nearby accommodations or transportation. While these treks can add to the sense of adventure, they also require careful planning and flexibility.

4. Blend Film and Local Culture

While it’s tempting to focus entirely on filming locations, don’t miss out on the local culture and hidden gems nearby. For instance, after visiting Parisian cafés from Emily in Paris, indulge in authentic French cuisine or explore lesser-known districts of the city. In Skopelos, after seeing the Mamma Mia! chapel, take a hike through the island’s lush trails or swim at its pristine beaches. These experiences will make your trip more well-rounded and meaningful.

5. Respect the Locations

Many iconic filming sites are private properties, historical landmarks or environmentally sensitive areas. Always follow local rules, signage, and guidance from tour operators. For example, Carrie Bradshaw’s brownstone in NYC is a private residence, so snapping a quick photo from the sidewalk is fine, but lingering or intruding isn’t. Similarly, natural sites like Iceland’s black sand beaches or Skellig Michael in Ireland require visitors to tread carefully to preserve their beauty for future generations.

6. Stay Flexible and Open-Minded

Filming locations don’t always look exactly as they do on screen due to post-production magic. Some places might feel smaller, less vibrant, or even altered by time. Approach each destination with curiosity and appreciate the real-world charm it offers, even if it differs from the cinematic version.

7. Capture the Moment Thoughtfully

Taking photos or videos is a great way to document your set-jetting journey, but don’t forget to put the camera down and soak in the moment. Enjoy the atmosphere, the details, and the feeling of standing where your favorite characters once “lived” or walked.

8. Consider Guided Tours

If you’re visiting a destination with multiple filming spots, like New Zealand’s Hobbiton or NYC’s Friends and Sex and the City locations, guided tours can help streamline the experience. They often include exclusive insights or behind-the-scenes stories that enrich your adventure.

9. Budget Accordingly

Some iconic locations have embraced their set-jetting fame to the point of commercialization. Entrance fees, guided tours and themed merchandise can quickly add up, making the experience more costly than anticipated. For instance, guided tours of the Hobbiton set in New Zealand or Friends-themed pop-up cafés in NYC cater specifically to fans, but they come at a premium.

Final Thoughts

Set-jetting is about more than chasing fictional worlds - it’s an opportunity to connect with real-life places that inspired your favorite stories. It allows travelers to step beyond the screen and immerse themselves in the landscapes, cities, and cultures that brought beloved characters and scenes to life.

With some thoughtful planning and an open mind, you can create a travel experience that blends the magic of cinema with the authenticity of real-world exploration, turning memorable movie moments into meaningful personal adventures.

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